Marketing Automation
The GHL Automation Architecture Behind Acquire Publishing.
Every free report, every checklist, every purchase, and every inquiry flows through a marketing automation system designed to capture, nurture, score, and convert leads — without the owner touching every step.
The System Architecture
Acquire Publishing runs on a GoHighLevel CRM backbone with integrated email, SMS, missed-call text-back, lead scoring, pipeline management, and calendar automation. Every visitor action — from a free report download to a book purchase to a BTO application — triggers a specific workflow designed to move the relationship forward without manual intervention.
Email Automation
Nurture sequences, purchase confirmations, and educational drips
SMS Follow-Up
Missed-call text-back, appointment reminders, and offer alerts
Call Routing
Inbound call tracking, missed-call capture, and callback scheduling
Lead Scoring
Engagement-based scoring to qualify leads for BTO calls
Pipeline Management
Multi-stage pipelines for BTO, partnerships, and buyer follow-up
AI Integration
AI-powered lead qualification, chat, and response automation
Automation Workflows
Each workflow is triggered by a specific visitor action and runs automatically through the CRM. Here is what happens behind the scenes.
Free Report Delivery
When a visitor requests a free report or checklist, the CRM captures the lead, delivers the report by email within seconds, tags the contact by interest category (funding, credit, cash flow, AI, etc.), enrolls them in a 5-day educational email sequence, and alerts the BTO team if the lead scores above threshold.
Paid Product Buyer
When a customer purchases a book, bundle, or premium report, the CRM creates or updates the contact record, sends a purchase confirmation with digital access, enrolls the buyer in the post-purchase follow-up sequence, tags them as a buyer for future offers, and adds them to the buyer-only segment.
AI/GHL Interest
When a lead expresses interest in AI or GHL automation (via form, checklist download, or workshop registration), the CRM routes them to the AI-specific pipeline, sends the AI Follow-Up Machine Checklist, enrolls them in the AI for Entrepreneurs email sequence, and flags them for a BTO AI/GHL Automation Call if engagement is high.
Funding Readiness
Leads interested in business funding receive the Funding Readiness Checklist, a 7-email sequence on fundability factors, and are scored for BTO Funding Readiness Call eligibility based on engagement, revenue range, and time-in-business data collected at signup.
Business Credit
Leads requesting the Business Credit Setup Checklist receive the checklist, a 7-email sequence on business credit building, and are scored for BTO Business Credit Call eligibility. The sequence covers EIN, DUNS, net-30 vendors, and bureau reporting.
Consulting-for-Equity Application
When a business owner submits a consulting-for-equity inquiry, the CRM creates a high-priority contact, sends an acknowledgment with the readiness checklist, schedules a discovery call via calendar integration, and routes the opportunity to the partnerships pipeline with all submitted data attached.
Newsletter
Newsletter subscribers are tagged by interest, enrolled in the weekly newsletter sequence, and monitored for engagement. Highly engaged subscribers receive additional offers, catalog mailings, and book club invitations based on open and click behavior.
Need This System Installed In Your Business?
The GHL automation architecture that powers Acquire Publishing is available as a BTO implementation service. We install the CRM, configure the workflows, connect your forms, and train your team.
This page documents internal marketing automation workflows for informational purposes. Acquire Publishing is a division of Acquire, Inc. GoHighLevel is a third-party platform. No specific automation or revenue outcome guaranteed.