Publishing Desk 5
Sales, Marketing & Direct Response
Direct mail, sales letters, offer construction, customer reactivation, and local authority marketing for entrepreneurs who want to sell more effectively — without hype, manipulation, or nonsense.
Reports & Field Manuals
Practical publications on selling, marketing, direct mail, and customer acquisition.
Direct Mail for Local Business Owners
How to use direct mail to reach local prospects who are not on social media. List selection, offer construction, testing, and tracking.
The 10 Sales Letters Every Business Needs
Templates and frameworks for the ten essential sales letters — from the welcome letter to the reactivation letter to the referral request.
The Forgotten Customer Fortune
Your best next customer is probably someone who already bought from you. How to systematically reactivate dormant customers and past buyers.
The Follow-Up Fortune
Most sales are lost in the follow-up gap. A complete system for closing the gap between inquiry and conversion.
The Offer Command Manual
How to construct, test, and optimize offers. Price, guarantee, risk reversal, payment terms, bonuses, and the psychology of the yes.
The Local Authority Marketing Manual
How a local business becomes the obvious choice in its market. Positioning, content, partnerships, and visibility.
How to Write Reports That Sell Consulting
Use special reports as buyer-acquisition tools that pre-sell prospects on your consulting, coaching, or implementation services.
The Referral Partner Machine
Systematic referral generation. How to identify, approach, and activate referral partners who send qualified prospects.
The Dream 100 for Local Businesses
Identify the 100 people, companies, and organizations that could transform your business — and how to build relationships with them.
The Entrepreneur's Printed Catalog
Why a printed catalog still works. How to design, print, mail, and track a catalog that generates orders and builds a buyer file.
YouTube Authority for Entrepreneurs
How to build authority, attract prospects, and create a content library that works for years through educational video.
Google Ads for High-Intent Business Problems
How to target people who are actively searching for solutions to business problems — and convert them into report buyers and consulting prospects.
How to Reactivate Old Customers
A systematic campaign for bringing dormant customers back. Scripts, offer ideas, timing, and measurement.
The Workshop Invitation Manual
How to fill a workshop. Invitation design, list selection, follow-up sequence, and conversion to implementation.
The Postcard Testing Field Guide
Postcards are the lowest-cost entry point to direct mail. How to design, test, and scale postcard campaigns.
The Direct-Mail Buyer File Manual
How to build, maintain, segment, and monetize a postal buyer file. The most valuable asset in direct-response publishing.
Tools, Templates & Worksheets
Practical tools that come with the reports — or available as standalone resources.
Sales Letter Templates
Ready-to-adapt templates for the ten essential sales letters every business needs.
Postcard Templates
Proven postcard layouts, headline formulas, and offer structures for testing.
Reactivation Scripts
Phone, email, and direct-mail scripts for bringing dormant customers back.
Referral Letters
Templates for requesting referrals from customers, partners, and centers of influence.
Workshop Invitation Package
Complete invitation sequence including letter, email follow-up, and reminder system.
Offer Builder Worksheet
A structured worksheet for constructing, pricing, and testing offers.
Test Matrix
A framework for designing and tracking split tests across lists, offers, headlines, and formats.
Campaign Profitability Calculator
Calculate breakeven, allowable cost per order, and lifetime value for any campaign.
Tracking-Code System
A simple source-code and tracking-URL system for attributing response to specific mailings and ads.
Testimonial Request Kit
How to request, collect, format, and use customer testimonials legally and effectively.
Case-Study Interview Guide
A structured interview guide for turning customer results into compelling case studies.
Direct-Mail Campaign Planner
End-to-end planner covering list, creative, offer, production, mailing, tracking, and analysis.
Direct Mail Still Works — When It's Done Right.
Learn our hybrid postage strategy, testing framework, and source-code system for measurable direct-mail campaigns.
Need Help Installing the Systems?
Acquire Publishing gives you the field manual. Built To Own helps qualified entrepreneurs install the operating system.
Acquire Publishing provides educational reports, field manuals, and tools for sales, marketing, and direct response. Results depend on execution, market conditions, offer quality, and other factors. No guaranteed sales results, customer counts, or campaign performance. Test everything. View our Earnings Disclaimer.